Organizations don’t compete on service alone, they compete on the experience created at the intersection of communication, emotional intelligence, and customer service.
That intersection is where transformation happens.
Welcome to the CXDNA™ Ecosystem, a powerful framework created by international speaker, leadership strategist, and customer service expert Sheryl Mays to help organizations align leadership behavior, workplace culture, communication, and customer service into one connected experience.
Because exceptional service doesn’t happen by accident, it happens by design.
From frontline employee to vice president, Sheryl understands what creates high performing cultures because she has led from every level of the organization. Today, she helps leaders and teams across the country strengthen communication, increase emotional intelligence, improve accountability, and create customer experiences that drive loyalty, retention, engagement, and measurable business growth.
According to Harvard Business Review, leaders with high EQ create teams with 20% higher performance and 40% lower turnover. That’s not just emotional, it’s economical.
The CXDNA™ Ecosystem helps organizations identify where disconnects, inconsistency, and “drift” begin to happen before customers ever feel the impact. When communication weakens, accountability fades, and stress transfers through teams, culture suffers. Customers notice. Performance follows.
Bring Sheryl Mays and Plaidy McSparkles to your next leadership conference, organizational training, workshop, or keynote experience and discover how the CXDNA™ Ecosystem helps organizations strengthen culture, elevate customer service, and create measurable impact from the inside out.
Sheryl Mays is an international speaker, trainer, and author, as well as the CEO of Rise and Shine Consulting, LLC. With over 20 years of experience transforming teams and organizations, she is a trusted expert in the core elements of CX DNA™—where communication, leadership, and customer service are not just strategies, but the very fabric of high-performing cultures.
Sheryl has traveled the country delivering more than 250 workshops annually, energizing thousands of professionals with her signature blend of real-world insights, contagious enthusiasm, and practical tools that create immediate impact. Her mission: to help organizations build cultures where service isn’t a department—it’s in your CXDNA™.
Certified as a Lean Six Sigma Black Belt, NLP Practitioner, and Jack Canfield Success Coach, Sheryl brings both depth and versatility to her work. Her impact spans corporate, civic, and entrepreneurial sectors, delivering measurable results in employee engagement, customer satisfaction, and leadership effectiveness.
- Lean Six Sigma Black Belt (LBBP)
- Neuro Linguistic Practioner (NLP)
- Corporate Trainer Certified (CTC)
- Change Management Specialist (CMS)
- Certified Kaizen Facilitator (CKF)
